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SPONSORY

Sponsory is a athlete marketplace platform which helps sponsors to discover and shortlist the perfect athlete.

Problem Statement

"Designing an athlete marketplace for sponsors to discover, save and connect with athletes on their own."

Research Insights

In the US, an athlete's endorsement of an athletic shoe (or tools of the trade) is deemed an expert endorsement by the Federal Trade Commission. Sponsors need to know athletes preferences in such cases.

Sponsors want to give customers a reason to buy their product, they might want to choose an athlete who can make their product viral.

Sponsors brand image needs to be inline with the athletes persona.

Marketing budget is always a constraint.

Design Solution

Mobile-first

Mobile conversions rates are up 64% when compared with the average desktop conversion rates.

Mobile user interfaces are improving, and users are getting more accustomed to them. Being mobile friendly is important in all industries—it’s the largest source of traffic in nearly all of them.New Paragraph

Personalization

Personalization is just the best way to raise app awareness and increase app usage. Once you know what kind of information your users like, it gets easier directly them towards the right screen, thus it increases their awareness of news, teams, events and more & also boost usage.

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Builds loyalty, Enhances engagement, Retains users

Although the platform caters to both web and app, I have taken a mobile first approach for the solution.
Sponsors can discover and explore athletes on the go and can create a quick short list.
Personalization will power and continue the discover experience when they are on web.
Based on sponsors preferences and historical data I designed a personalized app experience.
Personalization is the key find the perfect match for sponsorship.
Before a sponsor performs actions to explore athletes, personalized carousals will be available on the landing page. I created smart carousals which will recommend suggestions about what the users want before they manually search based on they profile and previous interactions.
Better personalization will power greater retention of sponsors on the platform ultimately driving the business.

Assumptions:

Athletes have their profile created.
Sponsors have created their profile along with their preferences. This will help us to power personalized experiences

Brainstorming:

High Fidelity Wireframes, User Flow & User Stories

Activity Page

The idea of designing smart landing page is to provide us with an opportunity to recommend athletes to sponsors before they manually discover and explore the athlete.

As a sponsor, I should be able to continue my discovery experience.

Analysis: Sponsors can use various devices or mediums (mobile, web, ipad) to perform their search, we should help them easily pick up where they left off. This is add to seamless and unified sponsor experience.

As a sponsor, I should be able to view smart suggestions.

Analysis: We know sponsors previous successful deals. Based on the sponsors preference and profile we should be able to power a personalized smart suggestion carousel. Based on sponsors interaction with the platform we can exclude any bitter deals or previously cancelled deals. This carousel would be the selling point of the platform providing the most unique experiences in the business.

As a sponsor, I should be able to view suggestions similar to previously viewed athletes.

Searching Page

As a sponsor, I should provide search query for searching.
As a sponsor, I should be above to view my most recent searches.

Search Result Page:

As a sponsor, I should be able to view the results in list and grid view.
As a sponsor, I should be able to add athletes to saved list.
As a sponsor, I should be above to filter the results based on smart filter tabs.

Analysis: Along with saving few clicks, based on various search query the application has interacted with, we show most used filters for quick filter experience.

Sorting & Filtering

View Athlete Details:

As a sponsor, I should be able to add athlete to saved list.
As a sponsor, I should be able to view athletes social media stats.

Analysis: A single Instagram/twitter post can cost around a million dollars. It would be better for sponsors to know how they can leverage athletes social media. Some analysis say that fans are crazy about behind-the-scenes clips.